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1.
Sell the special/unique features of your home – talk glowingly about the
amount of light if a room is sunny, or talk about how cozy a room is in
the winter with the big open fire
2. Sell a lifestyle – if your patio has the sun in the evening, tell
viewers how you enjoy sitting on the patio for an early evening drink in
the summer, say how much you enjoy throwing large dinner parties or huge
family Christmases if you have a large dining room. If you are selling
in the autumn, talk about where you put your Christmas tree.
3. Let viewers go into rooms first – this will give them a better
feeling of space.
4. Keep all internal doors closed - so they cannot see all rooms at once
5. Find out as much as you can about the viewers from the agent
beforehand – age, whether they have children, whether they are from out
of the area etc. Think about the sort of questions they may ask you and
pre-empt these questions with positive remarks – tell them a little
about the neighbors and neighborhoods, information about local schools,
societies, sport & leisure facilities, nearest shops, parks etc.
5. Turn negatives into positives – if you have no off-street parking,
talk about how parking isn’t a problem, tell them how you can just pop
to the shops without having to worry about parking or to restaurants
without driving if you are in a busy town center position, if you are in
a small village tell viewers about the services available ie, if you
have newspapers and milk delivered, if the local pub does food, if you
can get takeaways delivered, etc
6. Don’t try the hard sell – if you appear too keen to sell, viewers may
wonder why and you are unlikely to get the price you want. We will get
feedback from the viewers afterwards so don’t push them for their
opinion; we will pass their comments on to you, good or bad. Ensure you
do not make any negative comments such as ‘wouldn’t accept a penny less
than the asking price’ or ‘we’ll only move if we find the right house’.
But most of all, leave all the negotiations to your agent, that’s what
we’re good at!
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