Most of the companies today are equipped with a web site, some use it to disseminate company information while other use it to promote their products. Web site is particularly useful and important for housing developer to introduce their new project to complement the traditional or conventional ways of advertising through the newspapers, radio or TV. By using web site to disseminate information about the new housing project, developers are able to advertise in a very cost effective way as advertising over the web is very much cheaper compared with the conventional media, not to mention the worldwide exposure 24 hours a day, 7 days a week, effectively everyday until the information is taken down from the web.

In today globalised world where many foreigners invest in Malaysian properties, many potential buyers could eventually gather as much information about the properties before they actually visit the site or showroom. The case mentioned does not only apply to foreign buyer, but also apply to out station buyer from within the country. A typical case would be if a person from Penang interested to purchase a property in Kuala Lumpur, he or she may surf the web and visit the web site of the developer and view as much information as possible before making a trip down to the site or showroom to see the actual location. When the potential buyer visit the site or showroom , he or she may already be very familiar with the subject property and thus saving the sale person a lot of time and effort as the sale person is saved from explaining the various details.

In fact, there are many cases where potential buyers have already got a decision in their mind and they visit the site just to close the deal. Therefore it is extremely important for developer to include a well planned web site in their marketing strategy as having a good web site will surely make selling much easier and more effectively.